From my experience running nine Curves fitness centers, my wife Brenda and I implemented many different ideas in an attempt to improve the bottom line. Out of all the ideas we tried, there was
one thing that had the biggest impact on consistently improving the profitability of our clubs:
Insist that by the end of every day, our clubs had four new sales appointments scheduled for the following business day.
In the many years that Brenda and I ran our clubs we learned countless lessons, and created hundreds of methods to keep our membership levels up and our bank accounts in the black. Some of you may have heard of:Curves Bucks (now referred to as Curves Cash)
, Wacky Wednesdays
, and Fabulous Fifties Friday
to name a few. Our philosophy on keeping the club immaculately clean was, every day is a good day for spring cleaning,
so we’d do it twice a day. When it came to training employees, we developed a thorough training system that followed a step-by-step plan that always had our staff members fully versed on all scripts, names of machines and muscles worked as well as all of the ingredients of the old Curves Protein shake (called Fit and Slender) and the effects the ingredients had on the human body.
The most important lesson I learned from all of our high-energy Curves entrepreneurialism was that all of the customer service efforts we made served one primary purpose:
Help us schedule four appointments a day!
When we consistently achieved that daily goal, almost all of the stress of running our Curves melted away.
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