Get creative and expand your business by offering outdoor fitness classes!

According to recent studies, outdoor running, walking, boot camp, yoga and martial arts classes can take your club to a new level and increase membership sales. Add any type of outdoor classes to your schedule and watch your business grow. You can even introduce it as a membership upgrade package (iGo Figure Software Feature: Multiple Memberships).

Not only are you offering an exciting new way to exercise, you are also exposing your members to the natural environment which can be a great stress reliever. During outdoor exercise, endorphins and adrenalin are produced, which boost circulation, act as a mood elevator, and normalize the stress hormone, cortisol, in the brain.

A growing number of clubs are taking advantage of a formerly underutilized asset – the great outdoors. By offering training sessions, classes and other activities outside their walls, you are providing your members with fresh benefits that do wonders for your business.

Get some fresh air and add outdoor classes!

Kind regards,

Kyle Z

Usually we think it is lack of time or money for not joining a health club, but there are more prevalent factors.
Identifying and monitoring these will help you retain more members:

1. Fear of pain
2. Fear of embarrassment
3. Fear of not being able to achieve their goals

Here are some suggestions for successfully addressing these potential roadblocks to membership:

1. Pain. Negative emotions have a greater impact on us. Therefore, we are more likely to run from pain than confront it. A good sales person recognizes this fear factor at membership sign up and he can skillfully educate the prospect that exercise doesn’t need to be a painful experience. Help your members to overcome their reservations by tracking their results. This will not only boost a member’s self esteem, but also establish trust in your club. The iGo Figure Software allows you to easily monitor a member’s progress and gives you tools to demonstrate their results.

2. Embarrassment. As a new member you always feel like everyone is in better shape around you. Remember that especially new members take little steps! Make a member feel special and encourage them to continue by sharing tips, tricks and emotional support. Greet your members with a daily personalized message when they sign in through the iGo Figure Welcome Screen. It really motivates and shows that you care.

3. Goals. The sales and personal training departments must maintain a close relationship and effective communication to assist members in achieving their goals. At the point of sale, the salesperson should have already clearly identified the new member’s goals and explained to her why the club is the ideal choice in helping her achieve the results she desires.

Let us help you achieve your and your members goals!

Cheers,

Kyle Z

Source: http://clubindustry.com/stepbystep/retention/0201-inside-new-member/

It was great seeing you at IHRSA! Purchase the software by March 31, 2010 to get $100 off your initial software order*. Don’t forget to mention this Promo Code: IHRSA10.

Lock in your discount at (866) 532-9588 or sales@igofigure.com.

Undecided? No worries use a full version of the iGo Figure Software FREE.
Simply click here to request the free trial.

Still not sure? Schedule a web demo today and let us show you how iGo Figure will save you even more money. Click here to email us now.

Cheers,

Matt Z

*Order by March 31, 2010 and you will receive a $100 discount on any purchase that contains the iGo Figure Software.

YOU are invited to receive FREE admission to the Athletic Business Expo in Orlando Florida December 3 -4.

The Expo is a great way to check out what’s new in fitness.  While there, you can visit our booth (#2533) and discover how you can save time, money and run your business more efficiently with the #1 health club software in the world!

For a free pass, email sales@igofigure.com

Hope to see you there!

Cheers,

Matt Z.

I just returned from the Club Industry Show in Chicago.  Visiting Chicago is always a great time; the pizza is great and I get the opportunity to see my Grandmother.

The show itself was good.  It appeared there were fewer vendors there than last year.  And many had smaller booths.  But there was a good crowd of club owners and managers looking to imporve their club management software or buy other equipment.  Many who stopped by loved our new web based software and the new features we have been adding.

Dr. Sean Groves and several other customers stopped by to visit.

More and more people were asking about PCI compliance and what that means.  FYI, its a data security standard that the credit card industry set to ensure software applications that process payments are securely storing your customers’ data.  Its amazing how many vendors out there are not PCI compliant.  If your fitness club management software provider is not PCI compliant, give us a call and we will be happy to help secure your member data; the iGo Figure has been certified PCI compliant for more than a year.

The other buzz-worthy item is Go Figure’s $.10 EFT processing.  When most people see it, they don’t believe it.  So many others charge 1-5% plus $.40 or more to process an EFT transaction.  When club owners hear we can do it for a dime, they hug me!

Cheers,

Matt

I’m leaving this week for the Club Industry Show in Chicago.  If you are in the area, stop by and visit.  I’d be happy to show you the latest features available in iGo Figure’s Membership Management Software.   You can also register to win a free iPod!

Cheers,

Matt

We just got back from the NAPMA Extreme Success Academy.  Unfortunately, other travel conflicts prevented me from attending, but Ronnie and Alex were able to attend, and the event was great.  They had a chance to meet many martial arts facility owners and demonstrate how the iGo Figure Membership Management Software can easily run their facilities.  The response was terrific!

Working with the NAPMA team is great.

Hope to see you at the next NAPMA event.  If you have any questions about how the iGoFigure Membership Management Software can run your martial arts facility, give us a call.

Cheers,

Matt

We just returned from the Leisure Industry Week trade show in the UK.

What a terrific show!  It was a great opportunity to showcase the latest features in the iGoFigure Membership Management Software to clubs in the UK and Europe.  The response was terrific.   Several current customers stopped by to say “hi”.  We also saw our favorite member retention expert – Rich Ekstrom with Retention Management.

We will definitely return to this event next year!

Kyle