By: Kyle Zagrodzky

A Simple Tool that Creates Visibility for Your Business

Throughout my years of owning fitness centers, I found one tool to be more helpful than any other in boosting memberships at my clubs: the lead bag.

To me, a lead bag has always been a beautiful thing, so simple and always giving back more to me than I have to give in both time and money. Club owners and managers often underestimate the power of this very simple concept. I’d like to help you see how you can use it to your advantage.

Try to think about the lead bag as an eye-catching billboard. If your bag is too busy or bland it will have less of an impact. Furthermore, some people aren’t comfortable putting their personal information in the bag. Don’t let that discourage you. Whether a person completes a lead form, the bag still works its magic. You are creating “top-of-mind awareness” about your business. People will think of you the next time they consider joining a fitness center.

Read the entire article for tips on:

• Creating your bags
• Planning distribution
• Distributing them
• Following up

You’ll be glad you did!