According to the 2009 released statistics by the International Health, Racquet and Sportsclub Association (IHRSA), revenue and membership numbers in the U.S. health club industry remained steady. The recession caused consolidation of club locations and the closure of weaker performing clubs while new club locations emerged in underserved markets. In addition about 23% (10.5 million) of the 45.3 million health club members were new.
The rise of niche and theme-oriented facilities impacted the 2009 survey results significantly. Many owners are getting creative on how to manage their business and tools such as a membership management software or retention management system make it even easier to accommodate their needs.
According to IHRSA the increase in revenues was due to increases in health club usage and non-dues spending. “Increased usage is typically associated with increased spending in non-dues related items, such as personal training, lessons, juice bars and other services,” says Jay Ablondi, IHRSA’s executive vice president of global products. Special offers and discounts can be easily managed with a membership management software.
Attract new consumers and boost your non-dues sales with the all-in-one iGo Figure Software.
It’s time to get creative and say “bye, bye recession”!
Usually we think it is lack of time or money for not joining a health club, but there are more prevalent factors.
Identifying and monitoring these will help you retain more members:
1. Fear of pain
2. Fear of embarrassment
3. Fear of not being able to achieve their goals
Here are some suggestions for successfully addressing these potential roadblocks to membership:
1. Pain. Negative emotions have a greater impact on us. Therefore, we are more likely to run from pain than confront it. A good sales person recognizes this fear factor at membership sign up and he can skillfully educate the prospect that exercise doesn’t need to be a painful experience. Help your members to overcome their reservations by tracking their results. This will not only boost a member’s self esteem, but also establish trust in your club. The iGo Figure Software allows you to easily monitor a member’s progress and gives you tools to demonstrate their results.
2. Embarrassment. As a new member you always feel like everyone is in better shape around you. Remember that especially new members take little steps! Make a member feel special and encourage them to continue by sharing tips, tricks and emotional support. Greet your members with a daily personalized message when they sign in through the iGo Figure Welcome Screen. It really motivates and shows that you care.
3. Goals. The sales and personal training departments must maintain a close relationship and effective communication to assist members in achieving their goals. At the point of sale, the salesperson should have already clearly identified the new member’s goals and explained to her why the club is the ideal choice in helping her achieve the results she desires.
Let us help you achieve your and your members goals!
Come Meet Us – Booth #731 at IHRSA 2010 in San Diego, CA from March 10 – 13, 2010
Have you registered for your FREE VIP Pass, yet?
Follow these steps below and experience the iGo Figure Member & Business Management Software on site:
- Visit ihrsa.org/go2010 and look up your name, or register for the first time.
- At the line asking “Were you referred to the Convention & Trade Show by an Exhibitor?”,
click ‘yes‘ and select “Go Figure, Inc.” from the drop down.
- Enter the promotional code VIPPASS.
- Complete the profile, review the registrant information.
- You will then receive a confirmation (with barcode) via email.
See you there!
This is my first time Nashville. What a terrific place! Walking through the airport we saw three musicians strumming and singing. I knew Music City would live up to its name.
Unfortunately we have been TOO busy to enjoy the music!
We’ve met with hundreds of franchisees since we’ve been here – shout outs to Alan, Terri, Valerie, Mike, Brad, Ruth, “Willie Nelson” (you know who I mean), Carol, Diane, Kitty, Deann, Marsha, Lisa, Kelly,
Don and MANY more.
Its always great getting to see and talk with our customers. Some of the best ideas for the iGo Figure software come from our customers. For example, Mike W showed me how he runs money management with LogMeIn from his cell phone! I will get the details and post them here.
The iGo Figure team returned from the Curves convention in Orlando, Florida this past weekend. I will have to say it was our best event with Curves ever. We received more positive accolades about our latest version 3.6 and our excellent customer support than ever before. It is always uplifting to hear face to face feedback that supports our efforts and hard work. Users really liked the improved security, session based memberships, and we had many inquiries about expanding hours with our new door access feature. Par for the course were enthusiastic customers interested in adding electronic funds transfer (EFT), credit card processing and the email Retention Managment system which are integrated to the iGo Figure software. Thank you, Curves! We are looking forward to seeing you all again at the regional events this Spring.
I just received an email from one of our users in the United Kingdom, Daryl Chapman. He wrote it after having an onsite install and training of the new version by Go Figure’s very own, Angela Clinton. Angela is a technical support lead and customer advocate at Go Figure. Here’s what Daryl said:
“Angela was fantastic. She really knows her onions and gave total confidence… She is a total credit to your company. Both myself and my staff are delighted with v3.6.22 It’s a great piece of software and will undoubtedly save us time and money and also help with retention and gaining new members. Well done to all your development team. I also love the way it has been ‘Brianized’. Good to look at and logical to navigate around. The online support and training systems are also first class.”
Incidentally, Brian is our graphic artist who plays a significant role in the user interface design of the software. After he has designed something that looks great, we call it, “Brianized”!
Those were some very kind words from one of our overseas users that I just felt like sharing with everyone.
I recently returned from attending the Curves Franchisee Ball in Brighton, England. In all my experiences with Curves over the years, I think I was most impressed by this event over all others. It wasn’t the biggest and certainly not the most extravagant event. However, this was entirely coordinated by volunteers who received no compensation or funding from Curves Int’l. There were about 100 people in attendance at the Hilton in Brighton. The United Kingdom Franchise co-op had arranged a vendor exposition, of which Go Figure was a part of, small group break-out sessions with two facilitators per group, general sessions with great speakers with a well organized agenda, and an evening ball complete with awards, motivational speeches and recognition of members who shared their personal success stories. This entire event and the organization of it was fueled solely by the owner’s passion for Curves. I was moved by the event and honored to be a part of it. Kudos to the 2007 winner of the Curves Co-op of the year… you all continue to prove why you deserved that award.
Today I am in Dallas meeting with the board members of the franchise association of one of our largest clients, Curves. The meeting has been very productive and positive. I was able to spend one on one time with many people from Curves Int’l as well as some very successful franchisees that sit on the board. I am heading back home later today, and have some great action items to implement in the next few months from this meeting that should benefit all of our users. Nothing seems to have more of an impact and delivers results like spending time with people personally.
More and more senior citizen centers have taken an interest in the iGo Figure software as a means to track and manage usage of their fitness center facilities. Ease-of-use, cost, great training and support have been cited as the deciding factors when evaluating possible software solutions.
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