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June 19, 2014

Hey Buddy, Can you Spare $6 million?

I can’t.  And apparently the Gold’s Gym of Oxnard can’t either.

That gym was hit with a $6 Million judgment for basically being jerks when members wanted to cancel their memberships.  The gym is now in bankruptcy.  See the article here:

http://www.iclubs.com/law-liability/gold-s-gym-hit-with-6m-judgment-over-contract-terms.html

Too bad, really.  With all the great member retention features built into club management software these days, there really is no need to engage in those sorts of tactics any more.  So instead of locking members into contracts they can’t escape, you’ll have members that want to be members.

If you have not checked out iGo360, the world’s best fitness club software, you should.  It has all kinds of great member retention tools to help you keep you members longer.

Cheers,

Matt

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