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Why choose iGo Figure? 45 sec.

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June 3, 2010

Looking for ideas to keep your members motivated through summer?

Why do members really quit? Is it because of standing on the same old treadmill watching the same old television? What can we do to avoid boring our members?
The study Why People Quit, published by IHRSA in 1998, cites reasons people quit their clubs that we’ve all heard before: can’t afford it, it’s overcrowded, new demands on one’s time, inconvenient location and lost interest or motivation. If someone wants out, these excuses are as good as any. One great way to help keep members longer is to develop a personal relationship with the member to help motivate them to make it their priority to find time to exercise at YOUR club!

Key is ‘creating constant opportunities for contact and interaction between the club and members on a daily basis.
Here are some tips:

  1. Member Appreciation Month – Each day during this month, put out large bowls of complimentary fruit, hand out free bottled water, and create fun events that grab members’ attention. Hold special activities at the sports/juice bar, such as a Happy Hour every Thursday from 6-7pm with free drinks and snacks. Barter with a local disc jockey for in-club music during this time. Consider offering free one-on-one or semi-private group training for every member who wants to try it (this results in more training business during the following month).
  2. Announce Adding or Replacing old Equipment – It’s all a matter of presentation. New pieces can be presented as a gift to members for their loyal support. But don’t just buy the equipment – announce it to your members through your iGo Figure Software Welcome Screen, a large sign, ribbon or anything else you can think of. Everyone will notice that you care for your members and share the appreciation.
  3. Group Exercise, Weigh Management Programs, Personal Training – Motivation can work wonders and it is a lot easier to create this in a group. Seeing others doing the same exercise and looking great shows your members that your club is right for them. Don’t forget to mix it up and offer different or even additional classes like a boot camp for the summer. It’s easy to track them with the iGo Figure Member Management Software as well as providing their results and achievements.
  4. Open 24/7 – Anyone can be available 24/7 with a Door Access System. Systems like the iGo Figure Door Access do not require any additional staffing, because members simply scan their card and your doors open automatically. Your members will appreciate the extra hours you are there for them and no longer use time as an excuse to quit.

Start creating an environment in which every member is touched every day. Do this, and a higher retention rate is practically guaranteed.


Kyle Z


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