American Council on Exercise (ACE) surveyed over 2,700 fitness professionals and discovered a promising outlook for 2011, as the economy is on the rise.
The following are the top 10 trends for 2011, as determined by the survey respondents:
- Economic Upswing will increase PT and interest in fitness
- Added-Value Wellness Services by teaming up with other health care professionals
- Stress Reduction Through Fitness.
- Use Technology (like Facebook and Twitter) to provide extra motivation for PT programs.
- Buddy System and support groups to help with member retention
- Popular Workouts: Boot camp-style workouts, dance classes, suspension and interval training.
- Small Group Workouts.
- Youth-focused classes thanks to national attention on childhood obesity
- Corporate Wellness.
- Hire more certified trainers
To read more click here. Let’s start 2011 right!
Cheers,
Matt
During the past four decades, fitness club products and services have evolved into finely tuned masterpieces of sales and membership services ranging from cutting-edge equipment to professionally choreographed classes. Each new year brings exciting evolutions in the industry, but the next big opportunity for club owners is likely already waiting, untapped, on your computer: your member and club data. Effective mining of that data can make the difference between being a good club or a great club.
Mining your data allows you to do the following:
1. Discuss where we’ve been and where our industry is going.
2. Expand the range of data you collect and ensure its entered properly.
3. React before your members quit.
4. Create a community experience and classes around member hobbies.
5. Respond to peak member attendance times by appropriately adjusting your staffing hours.
6. Focus your marketing efforts and see the benefits with less investment.
7. Attract the member that matters the most to you.
8. Track buying and attendance patterns so you can identify who is keeping you in the black.
9. Set your club apart through social networking and small community development.
Click here to READ a more DETAILED VERSION or click here to WATCH THE VIDEO!
Cheers,
Matt Z
Source: http://clubindustry.com/stepbystep/vendorviewpoint/club-data-profits-20101203/