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September 3, 2014

Red Red Wine

Filed under: health club software — Tags: — MattZ @ 8:27 am

We’re doomed.

“Scientists” have concluded that drinking red wine is better than going to a gym in an articles titled:

“Is Drinking Wine Better Than Going To The Gym? According To Scientists, Yes!”

Apparently they discovered Resveratrol is great antioxidant that helps with heart health. It must be true because I read it on the internet.

I thought that was old news.  Seems stores have been selling that stuff for years.

The article is a little light on what new info science researcher Dyck discovered that supports this conclusion.

Probably a case of hyped internet headline to get you to read the article and click their advertiser’s ads.

Maybe we should try that.  How about “World’s Best Fitness Club Software used to Launch the Space Shuttle”?


April 26, 2011

Together Worldwide

Filed under: Club Management Software, Deutsch, FIBO, Germany, health club software, igofigure — Alexandra @ 5:18 am
LIVE from FIBO 2011

The iGo Figure Software is a proud IHRSA sponsor and partner for many years. No matter where you are around the globe iGo Figure and IHRSA are right there with you.

Need Software?
Request your FREE Trial of the all-in-one iGo Figure Software!

Sponsored by

February 9, 2011

Collect 76 Referrals in 30 Minutes!

15 Minute Club Management Video Tip – Vol 6

Getting referrals is not always easy, but it can be. Let Kyle Zagrodzky (iGo Figure Software President) tell you how to get over 50 or more referrals in less than 30 minutes.
Curious? Watch Now!

Sponsored by

February 3, 2011

Exercise makes you and your members happy!

As a club owner you know exercise makes you happy, but do your members know?
Spread the word to boost your business and make your members happy by motivating them to work out more.

Here are a few facts to communicate and incentives to get and keep them going!

  • Got 10 Minutes? Any form of physical exercise automatically boost the body’s feel-good endorphins.
  • Did you know that one 30 minute exercise session generates 90 to 120 minutes of relaxation response?!
  • Introducing Member of the Month!  Who has the highest attendance? Seeing that number rise, will make them come back more often.
  • Introducing the Biggest Loser! Who lost the most weight? Tracking motivates.
  • Free Personal Trainer Attention – Have a personal trainer check on your members and compliment them to give confidence and keep them going.

After all the more members exercise, the happier you are too!

Matt Z


June 3, 2010

Looking for ideas to keep your members motivated through summer?

Why do members really quit? Is it because of standing on the same old treadmill watching the same old television? What can we do to avoid boring our members?
The study Why People Quit, published by IHRSA in 1998, cites reasons people quit their clubs that we’ve all heard before: can’t afford it, it’s overcrowded, new demands on one’s time, inconvenient location and lost interest or motivation. If someone wants out, these excuses are as good as any. One great way to help keep members longer is to develop a personal relationship with the member to help motivate them to make it their priority to find time to exercise at YOUR club!

Key is ‘creating constant opportunities for contact and interaction between the club and members on a daily basis.
Here are some tips:

  1. Member Appreciation Month – Each day during this month, put out large bowls of complimentary fruit, hand out free bottled water, and create fun events that grab members’ attention. Hold special activities at the sports/juice bar, such as a Happy Hour every Thursday from 6-7pm with free drinks and snacks. Barter with a local disc jockey for in-club music during this time. Consider offering free one-on-one or semi-private group training for every member who wants to try it (this results in more training business during the following month).
  2. Announce Adding or Replacing old Equipment – It’s all a matter of presentation. New pieces can be presented as a gift to members for their loyal support. But don’t just buy the equipment – announce it to your members through your iGo Figure Software Welcome Screen, a large sign, ribbon or anything else you can think of. Everyone will notice that you care for your members and share the appreciation.
  3. Group Exercise, Weigh Management Programs, Personal Training – Motivation can work wonders and it is a lot easier to create this in a group. Seeing others doing the same exercise and looking great shows your members that your club is right for them. Don’t forget to mix it up and offer different or even additional classes like a boot camp for the summer. It’s easy to track them with the iGo Figure Member Management Software as well as providing their results and achievements.
  4. Open 24/7 – Anyone can be available 24/7 with a Door Access System. Systems like the iGo Figure Door Access do not require any additional staffing, because members simply scan their card and your doors open automatically. Your members will appreciate the extra hours you are there for them and no longer use time as an excuse to quit.

Start creating an environment in which every member is touched every day. Do this, and a higher retention rate is practically guaranteed.


Kyle Z


May 21, 2010

Win in Any Economy, with a “Member Loyalty-Centric” Corporate Culture

In times of recession “Service Means Survival”, but keep in mind the difference between customer satisfaction and loyalty is significant:
Member Satisfaction means meeting a member’s expectations and the member does not feel valued. There is no memorable “WOW” experience. As a result the member will be more price sensitive and consider competitors’ offerings. Member Loyalty  means exceeding member expectations and he/ she does feel valued. Delivering a memorable experience that WOW’s the member. As a result the member will be a long-term customer, less concerned with price.

How do you drive a Member Loyalty-Centric Corporate Culture?

  1. It must start with an unwavering commitment by club ownership and senior management.
  2. Hire people who have an ingrained passion for serving people exceptionally well.
  3. Develop and train all staff who interact with members on “best practices” based on members’ wants, not the club’s convenience. Everything that impacts a member experience. Ask “What would WOW me?” When did you receive exceptional customer service – How did it make you feel? How did it affect your shopping habits at that store? How many people did you share it with?
  4. Don’t allow staff to use the word “policy,” as 99% of the time upon hearing that word, a member knows he/ she is about to be given an excuse as to why his/ her need will not be met. Train employees on how to innovatively problem-solve to say yes vs. giving excuses for saying no.
  5. Coach staff to view angry members as an opportunity to convert them to members for life: teach them how to use “mirroring” to diffuse anger, then go the extra mile to exceed their expectations.
  6. Ask for examples of “memorable experiences” and “exceeding member expectations” at every staff meeting. Hold employees accountable for achieving them, and give rewards to those who do.
  7. Don’t cut expenses that negatively impact quality service delivery for short-term financial gain. That will cost the company much more in lost revenues and profits over the long term.

Reasons to implement a Member Loyalty-Centric Corporate Culture?

  1. It’s far less expensive to keep a member than acquire a new one.
  2. Positive word of mouth by loyal members generate far more new members than cold calling and other lead generation efforts – and it’s free.
  3. A negative member experience will be told to at least 10 people (oftentimes many more), resulting in potential lost new members; and
  4. The lifetime $ sales value (“LSV”) of a loyal member can be as much as 20 years and in addition the cumulative LSV of all new members he/ she refers.

You can start by writing a short “Congrats” or “Great hair cut” message to individual members. Simply utilize the Member Welcome Screen in the iGo Figure Software.
It will put a smile on your member’s face, when they see that you remembered. Never forget, member retention is key!

It’s all about the way people feel when they walk into your club – happy, comfortable, special.

Get started today!

Matt Z.


May 11, 2010

Act Now – iGo Figure Special!

Save time, money and run your business most efficiently with the iGo Figure Membership & Business Management Software.

  • Save $199 on payment processing (no obligation)
  • Enjoy 2 months no license fee.
  • FREE Retention Management for 60 days

Lock in your discount at (866) 532-9588 or

Undecided? No worries use a full version of the iGo Figure Software FREE.
Simply click here to request the free trial.

Still not sure? Schedule a web demo today and let us show you how iGo Figure will save you even more money.
Click here to email us now.


Matt Z

April 20, 2010

Come Meet Us at Club Industry – Free Admission!!

Booth #125 at Club Industry East 2010 in New York, NY from May 5 – 7, 2010

Receive your FREE admission to the Club Industry East trade show by clicking here
and experience the iGo Figure Member & Business Management Software on site.

Find out why more than 8,000 facility owners like you trust the iGo Figure Software to run their facility:

• Incredibly easy-to-use software that does it all.
• Integrated, low-cost payment processing, including $.10 EFT transactions.
• Efficiently manage all of your memberships.
• Handle all your scheduling needs.
• Control facility access.
• Track employee compensation.
• Advanced POS and inventory system.
• Local install or web-based/hosted available.
• Available in multiple languages.
• World-class free support and training included.

Visit our booth #125 during the trade show!

See you there!

Kyle Z

April 7, 2010

Bye, Bye Recession?

According to the 2009 released statistics by the International Health, Racquet and Sportsclub Association (IHRSA), revenue and membership numbers in the U.S. health club industry remained steady.  The recession caused consolidation of club locations and the closure of weaker performing clubs while new club locations emerged in underserved markets. In addition about 23% (10.5 million) of the 45.3 million health club members were new.

The rise of niche and theme-oriented facilities impacted the 2009 survey results significantly. Many owners are getting creative on how to manage their business and tools such as a membership management software or retention management system make it even easier to accommodate their needs.

According to IHRSA the increase in revenues was due to increases in health club usage and non-dues spending. “Increased usage is typically associated with increased spending in non-dues related items, such as personal training, lessons, juice bars and other services,” says Jay Ablondi, IHRSA’s executive vice president of global products.  Special offers and discounts can be easily managed with a membership management software.

Attract new consumers and boost your non-dues sales with the all-in-one iGo Figure Software.
It’s time to get creative and say “bye, bye recession”!


Matt Z


March 30, 2010

Inside the Mind of Your New Member

Usually we think it is lack of time or money for not joining a health club, but there are more prevalent factors.
Identifying and monitoring these will help you retain more members:

1. Fear of pain
2. Fear of embarrassment
3. Fear of not being able to achieve their goals

Here are some suggestions for successfully addressing these potential roadblocks to membership:

1. Pain. Negative emotions have a greater impact on us. Therefore, we are more likely to run from pain than confront it. A good sales person recognizes this fear factor at membership sign up and he can skillfully educate the prospect that exercise doesn’t need to be a painful experience. Help your members to overcome their reservations by tracking their results. This will not only boost a member’s self esteem, but also establish trust in your club. The iGo Figure Software allows you to easily monitor a member’s progress and gives you tools to demonstrate their results.

2. Embarrassment. As a new member you always feel like everyone is in better shape around you. Remember that especially new members take little steps! Make a member feel special and encourage them to continue by sharing tips, tricks and emotional support. Greet your members with a daily personalized message when they sign in through the iGo Figure Welcome Screen. It really motivates and shows that you care.

3. Goals. The sales and personal training departments must maintain a close relationship and effective communication to assist members in achieving their goals. At the point of sale, the salesperson should have already clearly identified the new member’s goals and explained to her why the club is the ideal choice in helping her achieve the results she desires.

Let us help you achieve your and your members goals!


Kyle Z


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